Pricing

It’s a key marketing tool that can make or break a product. It’s about making sure each customer pays the maximum he or she thinks your product is worth, but it’s also about your image. Are you ‘cheap as chips’ or, like Stella Artois, ‘reassuringly expensive’?

Analyse your pricing history, your product, your market, your competitors to see which prices and offers sell best and worst. Once you’ve launched your campaign, monitor sales against targets with a view to raising prices, removing discounts or introducing offers depending on the level of sales. This way you’ll get the highest yield possible.

Read our top ten tips on getting the price right.