Branding

Your company has a brand image whether you like it or not. It’s whatever people think and feel about it through direct experience, what they’ve seen or read and what they’ve been told.

So start with your image. List the strengths and weaknesses of your company’s image; decide where you want your company to go in the future and where you want to position yourself in your market. To succeed, you’ll need a consistent message that encompasses logo, colours, ‘voice’ (the way your company expresses itself) and integrates with all your marketing.

Like many theatres, The Mayflower seemed old fashioned and elitist. We re-branded it as a modern company dedicated to customer satisfaction and introduced a new logo that reflected both quality entertainment and the theatre’s heritage.