e-Marketing

The website we started for the Mayflower became one of the UK’s top five theatre web sites (Yahoo Alexa ranking) and the most visited regional theatre site.

Promotion, search engine advertising, and the use of links and keywords drove traffic to the site and built a massive opt-in email list.

Websites shouldn’t just look good, they should be easy to use.

It’s important to make your visitors ‘stick’- for example, give them insider tips or the opportunity to network with like-minded people. Offer incentives for your audience to give you their email addresses. Update news or a blog to get them coming back regularly.

Read our top ten rules for an effective website.