PR
At The Mayflower, we built good relations with the local media. We organised regular stories and events and sent out frequent media releases. We regarded even ‘bad news’ as an opportunity for good publicity.
When we decided to have a blitz on repairing seats, we accompanied it with a media campaign to find someone to be a ‘seat tester’, resulting in lots of press and TV coverage of a ‘bottoms’ audition.
When a booking fee on tickets was introduced, we realised it could have an adverse effect on sales and the theatre’s image. We made sure that it was presented positively as a way of the theatre retaining more funds for its future development. The result was a handful of complaints and miles of good publicity.
We’ll court the media for you. We have a huge database of contacts in the regional media. We understand the needs of journalists and broadcasters. We’ll write press releases that get printed. We’ll think up great stories. We’ll organize your press calls and photo opportunities. We’ll guide you through potential PR disasters.
